A Refreshing Approach
Tasteful Selections - Brand Refresh
Tasteful Selections, a leader and pioneer in the bite-size potato category, was facing market erosion from smaller competitors that had stronger brand presentations. The company needed a brand refresh to better align with its leadership position, core values, and customer/consumer expectations.
The Taste of Success
Tasteful Selections - Packaging
Tasteful Selections is a leader and pioneer in the bite-size potato category. After a comprehensive rebranding process to better align with its leadership position, core values, and customer/consumer expectations, the company needed to carry over the new brand identity into a versatile new package design system.